FUTBOL FACTORY

After the new agreement between Iker Casillas and Fútbol Factory, 380 around marketing has been integrated into the structure of the sports store in the field of marketing and communication. There has been a synergy, where thanks to the experience of both companies in their respective environments, we set the goal of turning FutbolFactory into the reference sports store in Spain.
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With a comprehensive change in the image, this synergy develops a new store concept. Starting with a totally pioneering website in the sector, a logo change and a new strategic management in social networks.
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The implementation of new projects such as market diversification, digital strategy, customer acquisition and loyalty strategies are vital to face this new challenge and meet the demanding market expectations.