Mahou Mus Tournament

380 around marketing, in collaboration with the Mahou beer company, activated one of the Corporate Days within the Iker Casillas – Mahou sponsorship agreement, implementing an activation that perfectly matched both the values of the sportsman and those of the brand.

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The first Mus Mahou Madrid Tournament was created in which couples registered through the web of the tournament could face each other to reach the final against Iker Casillas and his partner. More than 1,000 couples played throughout the Community of Madrid.