#BertíneIker

Iker Casillas participated in the program TVE #enlatuyaoenlamia beating the historical record of the program with a 24.5% share and almost 4.1 million viewers.

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Up to 9.464.000 spectators saw at some point the meeting of Bertín with Iker, achieving the minute of gold with 4.525.000 viewers.

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The social audience of the program under the hashtag # BertíneIker had the following data:

– Single Audience: 472.9k

– Impressions: 6.2m

– Unique authors: 18.0k

– Tweets: 43.5k

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The program became a trend both in social media and in the general and specialized press. 380 around marketing collaborated with the team of professionals of TVE1 in all the necessary elements, contributing our experience in the management of professional athletes, to make that the program became a success of audiences.