A CHALLENGE FOR THE FUTURE
We work with CF Pozuelo in a 360º project with the aim of transforming the club into a benchmark in Madrid soccer and contribute to its growth under a project with a solid structure. A story with exemplary management and with great possibilities for growth in a very favorable environment.
FOUR PILLARS
Club positioning
Generation of new revenues
Sports growth
Social mass increase
IMAGE AND COMMUNICATION
In order to reinforce and improve the club’s positioning, we have designed an image and communication strategy with message modulation, media relations, internal communication and renewal of the club’s visual image, with the design of a new shield and a renewed visual identity respecting the club’s history and values.
+70
Years of history
+35
Youth teams
+700
Players
+50
Coaches
IKER CASILLAS
Iker Casillas has joined the project, becoming directly involved in the management board and in decision making, contributing to the economic viability of the club with a view to the future.
IKER CASILLAS
Iker Casillas has joined the project, becoming directly involved in the management board and in decision making, contributing to the economic viability of the club with a view to the future.
NEW COMMERCIAL STRATEGY
We have built a commercial strategy by forming a new sponsorship structure and optimizing resources, adding the most important local companies to the club to contribute to its growth, such as ESIC Business School and La Finca Real Estate.
SPORTS AREA
We manage the sports area with the aim of implementing a powerful Academy structure with its own methodology, coaches training and links to the club, and thus with the work from the sports management, contribute to the attraction and retention of talent.
CSR
In the social area, we are working on the #CambiandoElFútbol initiative with the Iker Casillas Foundation, which seeks to raise awareness among the population about the capacity of soccer to be the driving force behind solidarity actions, collaborating with other entities such as the AECC and Cruz Roja.
