Chema Martínez is part of the team of Adidas ambassadors , the leading textile brand in Europe and with tradition in the manufacture of textile products for high level athletes. The Spanish athlete has been protagonist in projects of the brand of German origin in our country as: activation of events (Behobia San Sebastián or RockNRoll Marathon Madrid), dynamization in social networks as well as protagonism in covers of the most important written media in the sector Triathlon, Sportlife, Trail Run or Runners World.