CHEMA MARTÍNEZ – MARATHON DES SABLES

Chema Martinez is ranked fourth in the overall ending as the first non-African athlete in the world’s toughest marathon: the Marathon des Sables.

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Chema traveled 259km in a total of 5 stages through the desert where the high temperatures make the preparation of this test that belongs to the Ultra Trail World Tour is very demanding.

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From 380 around marketing we elaborate a plan of communication where through social networks, Chain COPE, press releases, interviews and contests we maximize the impact of this adventure.

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Once again we have the collaboration of the sports newspaper Marca.com activating a daily blog where Chema could inform day by day of their results and feelings.

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#ATopeSables