FERNANDO TORRES & MAHOU

380 around marketing participated in the activation of Mahou sponsorship with Fernando Torres. Fernando was the protagonist of Mahou Casting, a unique experience in which the brewery offers all visitors to Espacio M125 a way to share the wisdom of beer distributors, recovering their vintage vans as a means of transport to carry out the distribution tours .

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In addition the action was accompanied with content in social networks of Mahou and the player.