Iker Casillas starred alongside the youtubers Luzu, AlexBy and Cheeto a direct through YouTube within their sponsorship agreement with H & S.


The event took place in Porto, Portugal and in the same were developed different tests where Iker put pressure on the Youtubers in different tests marked by H & S.


The impact only on the RRSS of Iker Casillas had the following data:

Facebook: 173,000 interactions and more than 9,500,000 people reached.

Twitter: More than 1.500.000 impressions in the different tweets that were made.

YouTube: 248,569 views on the new Iker channel.


In addition, we must add the impacts that had the action adding the RRSS of the Youtubers plus the repercussion in the media.