Made of Talent arose from the idea of publicly recognizing all those Spanish people who anonymously contribute to improving our country’s reputation, development and image.


Spain is losing prestige globally; but we must not forget that our country is a tremendous source of talent with a number of unknown professionals achieving great success in different disciplines, both inside and outside our borders.

Therefore, Clear Channel, ESIC Business and Marketing School as well as a number of media companies and communication groups are uniting to raise these people’s profile, through a series of actions that will boost their media visibility and presence.


Iker Casillas is one of the protagonists in this campaign due to his exceptional talent like goalkeeper. He has been winner for 5 consecutive years of IFHSS prize, in addition he has been the first Spanish captain in raise the World Cup in 2010.