PERSONAL BRANDING

The goal of the Mexican National Team is called to be defended by the hands of Gudiño. We have worked on a personal branding project to help the player to dimension his image around the values that have taken him to the top of professional soccer and with which he works every day to continue beating records.

A simple brand, represented by the initials of his first and last name, by which he is known in the soccer world, with a modern typography with marked cuts in a futuristic style.

We complement the brand with the use of the symbolism of the lion, a feline animal that represents the player both on and off the soccer field, and with an aggressive and striking color palette, with the red color of Chivas and Mexico as the main protagonist.

IMPULSE

A step forward in the player's growth process with the objective of achieving better future opportunities.

IMPULSE

A step forward in the player's growth process with the objective of achieving better future opportunities.

25

Years

+200

official matches

+10

full caps

+500K

Followers