Real Fver – Minuto 61 League

During September 380amk activated an influencer marketing campaign with Real Fevr. The action communicated was the creation of a virtual league in which Iker Casillas as its ambassador was joined by the influencers MisterChip, David de las Heras and the Spanish football media Ecos del Balón, to communicate and invite any user to join the league and fight for the best positions.

The campaign had a first phase of awareness and explanation of the gameplay, a second one in which Iker & co. showed and analyzed their teams, and a third one studying some players on short videos placed on their Youtube channels where the influencers have mass power.

The action took 3 weeks and a total of three thousand teams were registered, as well as quite good return data. The campaign will finish over at the end of the season, in May, when the best 10 classified will enjoy big rewards such as shirts, boots, gloves and more football material.