adidas runners iberia
A challenge. To bring running to the streets of Madrid, Barcelona and the rest of the peninsula through weekly activations in the most iconic places of each city. In less than 5 years we have managed to position adidas runners as the largest community of runners in Spain. What will the next adidas challenge be to continue to build loyalty among its running customers around the world?
#adidasrunnersiberia
From content creation to daily events, combining specific trainings with meetings of +300 people in high performance clinics formats. A community that hasn’t stopped growing and counts with thousands of followers all over Spain.
+10
Big events
+3.000
Community members
+100
shootings
+6M
connected cities