adidas runners iberia

The challenge of making running an experience in Spain and Portugal through training for all levels. In adidas Runners there is room for everyone, even if they have not run before.

Since 2017 we have positioned adidas Runners as one of the reference running Communities in Spain and Portugal and we continue working so that more and more runners join this great community.


From content creation to daily events, combining specific trainings with meetings of +300 people in high performance clinics formats. A community that hasn’t stopped growing and counts with thousands of followers all over Spain. 


Big events


Community members




connected cities


We defined together the adidas Runners community strategy to maximize brand presence in the running world in Spain and Portugal. In 2023, adidas Runners is present in 4 cities and we create digital training plans for the whole territory.


Management of coaches, crew members of the highest level for the design and execution of training plans adapted to all runners, along with influencers who amplify all the content of the Community.